Hi, I’m Sam!

I spent the first decade of my career growing and selling digitally native brands, and designing systems for back office operations while doing it. Now, I run a venture equity firm focused on distressed and emerging brands.

You can find me here:
Hologram Capital—buying and investing in consumer brands
Mvnifest—a full-stack accelerator, design agency, and 3PL
Endless—a commerceOS platform for growing brands

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Let’s build things together.
hello@samantharose.co

HOLOGRAM

HOLOGRAM

We don’t count on moonshots or leverage to drive returns.
We create alpha through low purchase price and execution.
We are Hologram.

 

Work

GIR

In 2012, I launched a line of bright,
ultra-functional kitchen tools that got it right. GIR was acquired by Pattern Brands in 2021.

Voltaire

Voltaire’s smart grinder and beverage line was born in 2016, because truly awesome coffee starts with two things: fresh beans and a great grinder.

Endless Commerce

Scaling a brand takes a passion for products and a penchant for operations. Endless Commerce was founded in 2024 as a platform built to help businesses grow.

Mvnifest

Mvnifest is the engine behind all of our brands. Whether our team is powering in-house efforts or helping others build something from scratch, we love to push the boundaries of our capabilities and adapt beyond the expected.

Let’s evolve together.
Sorry, robots.

 
 
 

Get in Touch

I love helping people bring things to life, both as an investor and as a partner. If you’d like to chat about launching a product or growing your brand, let’s go to work together.