GIR
In 2012, I launched a line of bright, ultra-functional kitchen tools that got it right. GIR was acquired by Pattern Brands in 2021.
Hi, I’m Sam!
I spent the first decade of my career growing and selling digitally native brands, and designing systems for back-office operations while doing it. Now, I run a venture equity firm focused on distressed and emerging brands.
You can find me here:
- Hologram Capital — buying and investing in consumer brands
- Endless — the modern core for modern commerce
- Mvnifest — a full-stack accelerator, design agency, and 3PL
Let’s build things together.
hello@samantharose.co
We don’t count on moonshots or leverage to drive returns. We create alpha through low purchase price and execution. We are Hologram.
Hologram Capital →
Work
A decade of building.
Voltaire
Voltaire’s smart grinder and beverage line was born in 2016, because truly awesome coffee starts with two things: fresh beans and a great grinder.
Mvnifest
YaaS — yes as a service. Whether they’re powering in-house efforts or helping others build something from scratch, Mvnifest’s team loves to push boundaries.
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Endless Commerce
Scaling a brand takes a passion for products and a penchant for operations. Endless Commerce is the software engine behind leading commerce teams around the world, including ours.
VisitGet in Touch
I love helping people bring things to life, both as an investor and as a partner. If you’d like to chat about launching a product or growing your brand, let’s go to work together.
Drop Me a Line